Agrino Pulses - Packaging Revitalization

The Challenge:  Agrino, the number one brand in rice and pulses in Greece, wanted to bring to the market a new line of products that are produced by following a specific and regulated cultivation procedure. The new line should communicate its benefits and the same time build on the Agrino name and positive image.

The Solution: A packaging identity resembling a sack used to stack products as developed. The name of the producer and the geographic location of the product are positioned prominently and in a “stamped” manner in order to communicate authenticity and superior quality. The Greekeness of the new product brand has been effectively communicated and has driven sales.