Cyprus Development Bank - Corporate Identity Revitalization

The Challenge: In 2008, the Cyprus Development Bank changed ownership and also its name to cdb bank. Consequently, a new corporate identity and comprehensive re-branding program was required to reposition the brand and communicate the bank’s new status, from change of ownership to new vision, offerings and services and overall role in the Cypriot society.

The Solution: A new corporate identity, based on the infinity symbol and the co-joined letters d & b, became the bank’s trademark and brand print. New corporate colors, green for hope and charcoal for elegance, were selected to represent the brand’s dedication to the future and innovation. Along with all print materials that present the new corporate identity, the cdb branches were also designed to promote a pleasant and modern shopping banking experience.