Athens Classic Marathon - SEGAS & Alpha Bank – New Brand Development

The Challenge: Alpha Bank is the primary sponsor of the Athens Classic Marathon organized by SEGAS. An identity for the event was requested by Alpha Bank and Brandessence / CBX was hired for the task.

The Solution: The identity developed communicates the nature of the sport and the history of the event. At the same time the new logo for the Athens Classic Marathon is flexible and easily used on a number of applications from metals, to certificates, to T-Shirts etc.